While “Social Media” in all of its forms is now a fact of life for anyone using the Internet and has become an important aspect of B2C marketing, this is not the case in B2B marketing. In fact, many businesses have no clear idea how to use theses myriad networks or if they can play…
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Business blogging can be extremely beneficial, not only in terms of maintaining or improving your company’s search engine optimization, but also in helping to develop a following and/or client base. However, the secret is to not to hawk your wares or services but to provide interesting and pertinent content that readers find worthwhile. So, if…
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Content Is What It’s About Like the essential 5 “Ws” of a news story (who, what, where, when and why), the 2 “Ws” (who and what) are essential in order for a business-to-business (B2B) website to successfully do its job. Content is the reason a potential client comes to your site and it’s your job…
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