How Customers Decided Whether To Buy From Your Website

Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color she wanted, home delivery was guaranteed within three days, she had money in the bank to pay for it, and both the website and this…

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VoyageLA’s High Arte Profile

High Arte is honored to have been profiled by VoyageLA, a Los Angeles on-line publication whose mission is to foster collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make our city interesting.  Read VoyageLA’s High Arte Profile   We started Voyage Media in Los Angeles, with our flagship…

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Five Reasons To Hire A Professional Graphic Designer

The computer is the “Industrial Revolution” of the 21st Century. It has changed the way we work, play, communicate and go about our business. It has also significantly changed the business of graphic and Web design –– given designers amazing tools that make their work easier and faster but it has also resulted in the…

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Color In Branding & Marketing

Color – An Essential Element in Any Design As a graphic and web designer the use of color is one of my most important and powerful tools. Life is color and it’s important to understand what a significant role it plays in how people view you, your company and your products. The following is an excellent blog…

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What Makes A Great Business Card?

First Impressions Your business card is most often the first impression someone has of you and your company. And because a first impression is often a lasting one, it needs to communicate both a clear and distinct purpose and be memorable. If you have a clear idea of what the card needs to accomplish, it…

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Why A Brand Matters

The following is an excellent article by Lois Geller that she wrote for Forbes Magazine. It presents clearly and succulently the importance of branding and the fact that it’s not something that can happen over night. As I tell my clients, “Your brand is the visual representation of who you are and what you do.” In one…

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