“The Prince” Book Jacket & Game Cover

High Arte was approached by a potential client interested in having a graphic design created that could be used as the basis for the cover of a book jacket and the cover of a video game. The client was considering publishing a new translation of Niccolò Machiavelli’s The Prince along with creating a video game that would be based on Machiavelli’s point of view of war and power politics.

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Color In Branding & Marketing

Color – An Essential Element in Any Design As a graphic and web designer the use of color is one of my most important and powerful tools. Life is color and it’s important to understand what a significant role it plays in how people view you, your company and your products. The following is an excellent blog…

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What Makes A Great Business Card?

First Impressions Your business card is most often the first impression someone has of you and your company. And because a first impression is often a lasting one, it needs to communicate both a clear and distinct purpose and be memorable. If you have a clear idea of what the card needs to accomplish, it…

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