VoyageLA’s High Arte Interview

High Arte is honored to have been selected to be interviewed by VoyageLA, a Los Angeles on-line publication whose mission is to foster collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make our city interesting.  Read VoyageLA’s High Arte Interview   We started Voyage Media in Los Angeles,…

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Color In Branding & Marketing

Color – An Essential Element in Any Design As a graphic and web designer the use of color is one of my most important and powerful tools. Life is color and it’s important to understand what a significant role it plays in how people view you, your company and your products. The following is an excellent blog…

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Google Local Is Where Its At!

If you’re looking to market your company, your services or your products on the Internet (and who isn’t), your backyard is where it’s happening. That’s right, according to Google an astonishing 73 percent of all online activity is related to local searches. Drilling down on that statistic, Google research states that 50 percent of mobile…

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When should we add marketing?

As a follow up to my blog on Social Media and Internet Marketing, here is Seth Godin’s prescient comments on when to begin Marketing. I read Seth’s thoughts every day and suggest that you check out Seth’s Blog. He is a visionary when it comes to the Internet, Social Media and Internet Marketing, and someone, if you…

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The Art of the Blog

Business blogging can be extremely beneficial, not only in terms of maintaining or improving your company’s search engine optimization, but also in helping to develop a following and/or client base. However, the secret is to not to hawk your wares or services but to provide interesting and pertinent content that readers find worthwhile. So, if…

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To blog or not to blog, that is their question.

At least that’s the question most of my clients pose when discussing the design or re-design of their website. “Is blogging really necessary?” they’ll ask. “I mean … is anyone going to read it and, also, who has time to write a blog and … what am I supposed to write about?” There are several…

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The “Who” and the “What” of Web Design

Content Is What It’s About Like the essential 5 “Ws” of a news story (who, what, where, when and why), the 2 “Ws” (who and what) are essential in order for a business-to-business (B2B) website to successfully do its job. Content is the reason a potential client comes to your site and it’s your job…

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Welcome Aboard

We live in a world of information overload. And in as much as  I’m being  constantly bombarded with news and information on the ever-changing world of the Internet and how one should or should not go about marketing one’s self, I would suspect you are as well. Therefore, I’ve decided the best way for me…

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