by High Arte | Apr 21, 2019 | Marketing, Search Engine Optimization
Teaching Search Engine Optimization (SEO) is not something you often associate with the outdoors, but a couple of weeks ago I (Bolen High) had the privilege of doing just that at Reptacular Ranch in Sylmar California to 50+ members of the San Fernando Valley...
by High Arte | Feb 9, 2018 | Marketing, Web Design
Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color she wanted, home delivery was guaranteed within three days, she had money in the bank to...
by High Arte | Sep 11, 2017 | General
High Arte is honored to have been profiled by VoyageLA, a Los Angeles on-line publication whose mission is to foster collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make our city interesting....
by High Arte | Aug 9, 2015 | General, Graphic Design, Marketing, Web Design
The computer is the “Industrial Revolution” of the 21st Century. It has changed the way we work, play, communicate and go about our business. It has also significantly changed the business of graphic and Web design –– given designers amazing tools that make their work...
by High Arte | Jun 21, 2015 | General, Marketing, Uncategorized
First Impressions Your business card is most often the first impression someone has of you and your company. And because a first impression is often a lasting one, it needs to communicate both a clear and distinct purpose and be memorable. If you have a clear idea of...
by High Arte | Jun 11, 2015 | General, Marketing
If you’re looking to market your company, your services or your products on the Internet (and who isn’t), your backyard is where it’s happening. That’s right, according to Google an astonishing 73 percent of all online activity is related to...
by High Arte | May 29, 2012 | General, Marketing
The following is an excellent article by Lois Geller that she wrote for Forbes Magazine. It presents clearly and succulently the importance of branding and the fact that it’s not something that can happen over night. As I tell my clients, “Your brand is...
by High Arte | Mar 19, 2012 | General, Marketing
As a follow up to my blog on Social Media and Internet Marketing, here is Seth Godin’s prescient comments on when to begin Marketing. I read Seth’s thoughts every day and suggest that you check out Seth’s Blog. He is a visionary when it comes to the...
by High Arte | Mar 17, 2012 | General, Marketing
While “Social Media” in all of its forms is now a fact of life for anyone using the Internet and has become an important aspect of B2C marketing, this is not the case in B2B marketing. In fact, many businesses have no clear idea how to use theses myriad networks or if...