Designing A Catalog

One of the more interesting projects a graphic designer can take on is the design of a catalog. As the designer, your job is to communicate what your client has offered for sale while at the same time attracting the attention of prospective buyers and then keeping their interest while they (hopefully) thumb through the…

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WalterFilm: Website – Blog – Newsletter – Marketing

WalterFilm.com is the website and online store for one of the world’s foremost dealers in vintage original movie posters, movie star photos, lobby cards, movie scripts & rare books and Hollywood movie memorabilia. In addition, it represents sub-specialties of theater and stage, African American cultural history, as well as LGBTQ film, stage, art, and social history.

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Teaching SEO At Reptacular Ranch

Teaching Search Engine Optimization (SEO) is not something you often associate with the outdoors, but a couple of weeks ago I (Bolen High) had the privilege of doing just that at Reptacular Ranch in Sylmar California to 50+ members of  the San Fernando Valley TuesdaysTogether chapter of The Rising Tide Society. As you will note…

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How Customers Decided Whether To Buy From Your Website

Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color she wanted, home delivery was guaranteed within three days, she had money in the bank to pay for it, and both the website and this…

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Five Reasons To Hire A Professional Graphic Designer

The computer is the “Industrial Revolution” of the 21st Century. It has changed the way we work, play, communicate and go about our business. It has also significantly changed the business of graphic and Web design –– given designers amazing tools that make their work easier and faster but it has also resulted in the…

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Color In Branding & Marketing

Color – An Essential Element in Any Design As a graphic and web designer the use of color is one of my most important and powerful tools. Life is color and it’s important to understand what a significant role it plays in how people view you, your company and your products. The following is an excellent blog…

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What Makes A Great Business Card?

First Impressions Your business card is most often the first impression someone has of you and your company. And because a first impression is often a lasting one, it needs to communicate both a clear and distinct purpose and be memorable. If you have a clear idea of what the card needs to accomplish, it…

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Google Local Is Where Its At!

If you’re looking to market your company, your services or your products on the Internet (and who isn’t), your backyard is where it’s happening. That’s right, according to Google an astonishing 73 percent of all online activity is related to local searches. Drilling down on that statistic, Google research states that 50 percent of mobile…

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Why A Brand Matters

The following is an excellent article by Lois Geller that she wrote for Forbes Magazine. It presents clearly and succulently the importance of branding and the fact that it’s not something that can happen over night. As I tell my clients, “Your brand is the visual representation of who you are and what you do.” In one…

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When should we add marketing?

As a follow up to my blog on Social Media and Internet Marketing, here is Seth Godin’s prescient comments on when to begin Marketing. I read Seth’s thoughts every day and suggest that you check out Seth’s Blog. He is a visionary when it comes to the Internet, Social Media and Internet Marketing, and someone, if you…

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