First Impressions Your business card is most often the first impression someone has of you and your company. And because a first impression is often a lasting one, it needs to communicate both a clear and distinct purpose and be memorable. If you have a clear idea of what the card needs to accomplish, it…
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If you’re looking to market your company, your services or your products on the Internet (and who isn’t), your backyard is where it’s happening. That’s right, according to Google an astonishing 73 percent of all online activity is related to local searches. Drilling down on that statistic, Google research states that 50 percent of mobile…
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The following is an excellent article by Lois Geller that she wrote for Forbes Magazine. It presents clearly and succulently the importance of branding and the fact that it’s not something that can happen over night. As I tell my clients, “Your brand is the visual representation of who you are and what you do.” In one…
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As a follow up to my blog on Social Media and Internet Marketing, here is Seth Godin’s prescient comments on when to begin Marketing. I read Seth’s thoughts every day and suggest that you check out Seth’s Blog. He is a visionary when it comes to the Internet, Social Media and Internet Marketing, and someone, if you…
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While “Social Media” in all of its forms is now a fact of life for anyone using the Internet and has become an important aspect of B2C marketing, this is not the case in B2B marketing. In fact, many businesses have no clear idea how to use theses myriad networks or if they can play…
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Here are 15 excellent grammatical tips that can help improve both your writing and speech. As great as spell check may be, it can’t always catch these gramatical stumbles and these mistakes could really make you look dumb. I’m particularly guilty of typing “it’s” for “its” and “complement” for “compliment”. There’s no reason to make these mistakes…
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Business blogging can be extremely beneficial, not only in terms of maintaining or improving your company’s search engine optimization, but also in helping to develop a following and/or client base. However, the secret is to not to hawk your wares or services but to provide interesting and pertinent content that readers find worthwhile. So, if…
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It’s Kismet! I write a blog about the importance of blogging and what happens, Copyblogger, a blog I read about blogging, sends out a blog about 22 ways to create compelling content on a blog when you don’t have a clue. So now if you really want to blog, check out the infographic below and…
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At least that’s the question most of my clients pose when discussing the design or re-design of their website. “Is blogging really necessary?” they’ll ask. “I mean … is anyone going to read it and, also, who has time to write a blog and … what am I supposed to write about?” There are several…
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Content Is What It’s About Like the essential 5 “Ws” of a news story (who, what, where, when and why), the 2 “Ws” (who and what) are essential in order for a business-to-business (B2B) website to successfully do its job. Content is the reason a potential client comes to your site and it’s your job…
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