by High Arte | Mar 17, 2012 | General, Marketing
While “Social Media” in all of its forms is now a fact of life for anyone using the Internet and has become an important aspect of B2C marketing, this is not the case in B2B marketing. In fact, many businesses have no clear idea how to use theses myriad networks or if...
by High Arte | Mar 4, 2012 | General, Marketing
Business blogging can be extremely beneficial, not only in terms of maintaining or improving your company’s search engine optimization, but also in helping to develop a following and/or client base. However, the secret is to not to hawk your wares or services...
by High Arte | Feb 21, 2012 | General, Marketing, Web Design
At least that’s the question most of my clients pose when discussing the design or re-design of their website. “Is blogging really necessary?” they’ll ask. “I mean … is anyone going to read it and, also, who has time to write a blog...
by High Arte | Feb 13, 2012 | Marketing, Web Design
Content Is What It’s About Like the essential 5 “Ws” of a news story (who, what, where, when and why), the 2 “Ws” (who and what) are essential in order for a business-to-business (B2B) website to successfully do its job. Content is the reason a potential client comes...
by High Arte | Feb 10, 2012 | General
We live in a world of information overload. And in as much as I’m being constantly bombarded with news and information on the ever-changing world of the Internet and how one should or should not go about marketing one’s self, I would suspect you are as...
